LOG IN- A Guide for Improving the Design of Interfaces and Digital Products for Older Adults

Summary

LOG IN is a practical guide to scaling age-friendly product design across platforms. It provides ready-to-use checklists, UI patterns, and microcopy standards for IA & navigation, forms and sign-in, feedback & notifications, plus lean UX-research protocols. Product teams use it to reduce friction and drop-offs, increase completion and repeat use among adults 65+, meet accessibility requirements, and lower support load—driving measurable gains in conversion, retention, and trust. Download the guide to operationalize these practices and grow 65+ usage.

The LOG IN guide developed under the National Initiative to Promote Digital Literacy Among Older Adults—a partnership between the Israel National Digital Agency and JDC-ESHEL. Authored by Dr. Michal Halperin Ben-Zvi with leading industry and academic experts; English edition in collaboration with the Royal College of Art (RCA, London).