Age-friendly digital design

A guide for product teams
Age-friendly digital design
Older adults are the wealthiest market sector in the world. Are you designing with them in mind?
Older adults represent more than 1 billion people worldwide.
Yet, 40% feel that technology is not being designed with them in mind. Learn how to design age-friendly digital products today.

Your information will be handled carefully by us, as described in our privacy policy. By submitting the form, you confirm your consent to be contacted by our team and to receive future support and correspondence


What's Inside the LOG IN guidebook

The LOG IN guidebook is developed to help designers create products for the user. Contents of the guidebook:

  • Why adapt platforms and products to the needs of older people?
  • Information architecture, orientation, and navigation
  • Microcopy, UX writing, feedback, and system notifications
  • Highlighting design decisions
  • Applying age-friendly design principles in forms, registration and sign-in pages
  • User research and usability testing
  • Why guidelines are necessary: Age-related changes
  • Checklist for age-friendly platform development

Designing age-friendly products

Age friendly design

Age friendly design


Learn about age-friendly UX and user interface design:

  • Improve the navigation and orientation of the site.
  • Simplify wireframes and information architecture.
  • Create easy-to-use operational interfaces.
UX writing and microcopy

UX writing and microcopy

Is your UX writing and microcopy alienating adults? Make sure older users feel safe and engaged:

  • Use correct language and tone.
  • Consider the amount of text and where it is placed.
  • Use dialog messages, success feedback and error messages correctly.
User research

User research


Do you know what older users want? Do better user research!

  • improve the recruitment of participants.
  • Avoid self-agism during research.
  • Adapt your product to users’ motivations and goals.
  • Save time and money.
Design decisions

Design decisions


Adjusting devices or platforms for close vision or distinguishing between colors and shades can be difficult.
Choose the right colors, fonts, and object sizes so that older users will find it easier to use your app or website.

The importance of age-friendly Inclusive Products

Designing age-friendly products is essential to ensure that all users, regardless of age or ability, have access to digital products and can use them comfortably and effectively. Age-friendly design takes into account factors such as accessibility, usability and inclusion, and significantly improves the user experience for adults. In addition, age-friendly product design can help make products more usable for people with disabilities and other impairments.

About LOG IN guide

This guide was created as part of the national initiative to promote digital literacy among the elderly, which is a partnership between the National Digital Agency in Israel and Joint Eshel.
JDC-ESHEL is a leading developer of digital literacy programs and digital inclusion content for adults.

The guide was written by Dr. Michal Halperin Ben-Zvi, UX researcher and design strategist at JDC-ESHEL with the assistance of leading experts from industry and academia. It was translated into English in collaboration with the Royal College of Art (RCA).

For more information on the efforts of JDC-ESHEL and the National Digital Agency to promote digital inclusion, contact the head of digital inclusion at the joint-ESHEL – Didi Ben Shalom and the head of digital literacy at the National Digital Agency – Selly Bynessayn.


Our partners

Skip to content
Send this to a friend