Age-friendly digital design

A guide for product teams
Age-friendly digital design
Older adults are the wealthiest market sector in the world. Are you designing with them in mind?
Older adults represent more than 1 billion people worldwide.
Yet, 40% feel that technology is not being designed with them in mind.
Learn how to design age-friendly digital products today.

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What's Inside the LOG IN guidebook

The LOG IN guidebook was developed to help designers create user-friendly products. Guidebook contents:

  • Why adapt our platforms and products to the needs of older people?
  • Information architecture, orientation, and navigation.
  • Microcopy, UX writing, feedback, and system notifications.
  • Highlighting design decisions.
  • Applying principles in forms, registration, and sign-in.
  • User research and usability testing.
  • Why we need the guidelines: Age-related changes.
  • Checklist for age-friendly platform development.

Designing age-friendly products

Age friendly design

Age friendly design

Learn about age-friendly UX and UI design:

  • Improve website navigation and orientation
  • Simplify wireframes and information architecture
  • Create simple-to-use operational interfaces
UX writing and microcopy

UX writing and microcopy

Is your UX writing and microcopy turning older adults away?

Ensure older users feel confident and engaged:

  • Use correct language and tone
  • Consider amount of text and where its placed
  • Correctly use dialogue messages, success feedback and error messages
User research

User research

Do you know what older users want? Conduct better user research!

  • improve participants recruiting
  • Avoid self-agism during research
  • Align your product with users’ motivations and goals
  • Save time and money
Design decisions

Design decisions

Adapting devices or platforms to seeing up close or distinguishing between colors and shades can be difficult.
Choose the right colors, fonts, and object sizes, so older users will have an easier time using your app or website.

The importance of age-friendly Inclusive Products

Designing age-friendly products is essential for ensuring that all users, regardless of age or ability, have access to digital products and can use them comfortably and effectively. Age-friendly design considers factors such as accessibility, usability, and inclusivity, significantly improving the user experience for older adults. In addition, age-friendly product design can help make products more usable for people with disabilities and other impairments.  

About LOG IN guide


This guide was created within the framework of the National Initiative to promote digital literacy among older adults, which is a partnership between the Israel National Digital Agency and JDC-ESHEL.
JDC-ESHEL is a leading developer of digital literacy programs and digital inclusion content for older adults.  

The guide was written by Dr. Michal Halperin Ben Zvi, UX researcher and Design strategist in JDC-ESHEL with the help of leading experts from the industry and the academia. It was translated into English in collaboration with the Royal College of Art (RCA). 

For more info on JDC-ESHEL and National Digital Agency’s efforts to promote Digital inclusion, contact the Head of Digital Inclusion in JDC-ESHEL – Didi Ben Shalom and the Head of Digital Literacy, at National Digital Agency – Selly Bynessayn. 



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