Collaborations That Create Social Change
At the opening of the event, we hosted Osheret Morad, Director of Organizational Development, Quality, and Sustainability at Israir, and Daniel Morse, a creator, lecturer, and a person living with Tourette syndrome. The two presented the exceptional collaboration that developed between them, centered on a personal and professional journey—Daniel, who avoided flying for eight years due to coping with Tourette syndrome, and Osheret, who played a leading role in a deep organizational change at Israir that enables more adapted, attentive, and accessible service for its customers.
Daniel shared the long-standing challenge of coping with tics that intensify in public spaces, and particularly on airplanes. Osheret presented the process Israir underwent to enable him, as well as other customers with special needs, to experience a safe, adapted, and inclusive flight.
The meeting highlighted the value of understanding diverse needs and the economic and social significance this holds for organizations. The connection between a person living with a disability and a business company willing to listen, learn, and adapt its services illustrates how appropriate accommodations create not only more accessible and respectful service, but also open the door to new customer audiences, strengthen public trust, and generate broad socio-economic impact.
The International Day: Visibility, Awareness, and Ongoing Social Responsibility
The International Day for the Equal Rights of Persons with Disabilities, observed each year on December 3, is intended to raise global and local awareness of the rights, barriers, and potential inherent in the lives of persons with disabilities. This year in Israel, the day was dedicated to the topic of invisible disabilities, including post-trauma, mental health challenges, and autism—areas that have become particularly prominent in light of the security and social reality of the past two years.
More than one and a half million people with disabilities live in Israel, and this number continues to grow. JDC Israel works throughout the year to promote independent living and equal opportunities for them, alongside reducing socio-economic gaps between people with disabilities and those without. The organization continues to strengthen partnerships with local authorities, the business sector, and civil society organizations—out of the understanding that consistent, broad-based action is the key to creating meaningful and lasting social change.
